Jack

Meta

Meta, originally launched as Facebook, Inc. in 2004, is now the parent company of some of the world’s most popular social media platforms. To spark excitement around Instagram, Meta wanted to create the ultimate Instagram-worthy billboard. 

Teaming up with Energy Marketing Group, JACK helped bring Meta’s Instagram takeover to life across Manchester, Liverpool, and London. The campaign celebrated how friends—mates—use Instagram to capture and share life’s most memorable moments. At the heart of the activation was a striking mirrored ball installation, designed to reflect the vibrant energy of social connection. Passersby were invited to snap selfies, strike poses, and share their photos on Instagram, creating an interactive experience that brought the essence of the platform to the streets. The installation was as much a celebration of friendship as it was a perfect photo op, drawing people in and sparking a wave of online engagement.