Diabolical

Loyle Carner: Hugo

Following on from his brilliant sophomore album, South London’s alternative hip-hop master Loyle Carner is back with Hugo, a third and equally impressive release mirroring the much-loved trademarks he’s known for – poetry, sincerity, and honesty – as well as the evolution that’s continued to push his output forward since his debut. 

To celebrate Hugo dropping, we worked with EMI Records on a release campaign in London. Our creative billboards brought together a huge, 3D model of the album’s name, and clings with memorable lyrics for passers-by to take away, each in understated, co-ordinating colour palettes. In the north and south of the city, it brought the essence of Hugo right to the street-side.