Jack Arts

The Botanist: M. W. Craven

The next instalment of M. W. Craven’s Washington Poe series has just landed, once again packing in all the “characteristic hard-boiled wit” the author’s come to be known for. The Botanist revolves around two cases – including one where a stealthy poisoner is targeting the rich and famous. Taking inspiration from the story, we teamed up with Total Media and Hachette’s Little, Brown Book Group to launch the novel on Manchester’s streets.

Our campaign combined an ivy-embellished billboard with an experiential stunt, dishing out medicinal bottles filled with peppermint seeds to passers-by. With each one having a QR code linking to the novel itself, it both engaged and created curiosity – inspiring people to check out the award-winning story straight from the street.