Disclosure: DJ Kicks
Fresh off the back of their summer headline slots at Reading, Leeds and Parklife festivals, Disclosure announced the release of a !K7 DJ-Kicks mix, a celebrated accolade reserved for specially selected electronic music artists. It’s a hugely exciting step forwards for the duo, who’ve reigned supreme over the electronic music scene since their 2013 number one album Settle.
A big release requires a corresponding celebration, so we worked with !K7 on street activity to support the album. Crafting a living billboard in North London made from real-life plants and greenery, it was complemented by 3D text of Disclosure’s name and the iconic DJ-Kicks logo. That wasn’t all – paper QR codes tucked into the foliage also linked fans to an exclusive competition to win tickets to their upcoming tour. The street-side display featured on Disclosure’s Instagram, receiving thousands of likes and praise from fans and contemporaries.