Girl A: Abigail Dean
Having broken onto the scene as a Sunday Times bestseller, Abigail Dean’s debut novel Girl A has had readers enraptured from the get-go. Being equal parts page-turning thriller and heart-rending portrayal of hard-fought survival, it’s no surprise that it’s taken the publishing world by storm – so its paperback launch was cause for celebration.
We teamed up with Harper Collins to bring the Girl A paperback to the streets of London, Manchester and Glasgow with poster displays and creative billboards. Taking the novel’s trademark cover letter ‘A’ and turning it into a head-turning 3D model was the perfect way to welcome the book into the world, and also made a splash on social media.