Diabolical

Beyoncé: Renaissance

New music from Beyoncé? An unmatched cultural event these days. After information unveiled about Renaissance hinted at Queen B’s first full foray into house music, the excitement for its release was palpable. We worked alongside RCA Records to make London enter its Renaissance era in style.

Combining a mega street poster campaign with projections that took over the night across the the city, the creative was centred by the glorious, triumphant, silver-embellished image of Beyoncé from the Renaissance album cover. Embodying the heady and euphoric world of house music with a mirrored disco horse and a hint of hedonism, the campaign preceded Beyoncé’s album heading straight to the top spot on the UK Albums Chart.