Jack Arts

Royal Mail: Pride

As the Pride movement marked 50 years since its beginning, we took the Royal Mail to the streets in Birmingham, Brighton, and Cardiff with Talon to acknowledge and support the diversity within its workforce alongside nationwide celebrations. In a suitably colourful campaign, each street poster creative recreated the iconic Pride flag stripes in a variety of shapes, made up from meticulously arranged stamps. Coinciding with each city’s Pride events, the posters made an appearance on the Royal Mail’s Instagram and in the Little Black Book.