HOME: Big Has
Big Has HOME is the debut cookbook from the professional-chef-turned-YouTube-favourite, known and loved for the Sunday Sessions videos that see him sharing how to cook seriously impressive fare from his back garden in Edmonton. Out of North London with roots in North Cyprus, his ability to make delicious and high-standard cooking both accessible and interesting has won him his well-deserved reputation – and rather a lot of fans.
To give HOME a street-side launch that matched Big Has’ personality, we worked with Pavilion Books at HarperCollins on a duo of creative takeovers of our sites at his end of the city. In Tottenham and on Essex Road, bespoke murals by Carleen De Sözer and Yaz Alhan brought both artists’ styles to HOME’s evocative imagery, creating beautiful and memorable moments on the street. Appearing across both Big Has’ and Pavilion’s Instagrams, the campaign preceded the book heading straight to the top of the Sunday Times bestseller list.