Jack

Rubicon: Please Recycle

To share a timely environmental message from tropical drink favourites Rubicon, we worked with Kinetic on a takeover of our central London mega-site on Westminster Bridge Road. Emphasising eco-consciousness, we created and installed a gigantic creative billboard made from 4758 cans of Rubicon*, spelling out ‘Made of Different Stuff’ in their contrasting colours. Effective and eye-catching, it paired perfectly with the fun and flavour-emphasising creatives on the two raised billboards at either side.

*(recycled after use, of course)