There is no sandwich spread in the history of time more controversial than Marmite: peanut butter, jam, cream cheese…none of them get half the ire of good old Marmite. After the experiment of peanut butter Marmite went so weirdly well a couple of years ago, they decided to branch out even more – with Dynamite Chilli, a super powerful, spicy concoction.
It’s hard to get across just how powerful Dynamite Chilli Marmite is, but when agency Kinetic approached us, we had to try. We worked with Kinetic on a really special build in London: a billboard with a photo of the new Marmite and the ominous caption: “Love It. Hate It. Be Careful With It”.
But that’s not all: the really special part is a nearby car with a blown-off yellow Marmite lid crashing through the front windscreen. Love it, hate it, either way it’s got you talking!