Jack

Jesse Ware & Red Bull: Devotion

To promote the release of Jessie Ware’s debut album, Devotion, recorded at Red Bull Studios in London, Jack collaborated to create an innovative tease and reveal campaign.

A poster was positioned directly beneath a Jessie Ware 48 sheet poster billboard in a central London location, which invited passers by to return to the site the following week for the opportunity to take part in a very special event. All those who returned found the poster was now a canvas for an interactive art installation, inviting the public to join the dots, creating a striking image of Jessie.