Jack
Levi’s: 501 Buttonfly
When Levi’s were invigorating the 501 range, we got briefed to source a range of bespoke sites which would house a set of handmade Buttonfly/Butterfly installations.
Working with 6 landlords across London in busy areas, we put together a highly visible campaign that became a point of reference for creative outdoor installations.
And, it garnered over 5,000,000 OTS in areas that fitted the target audience.