Jack Arts

Rosewater: Liv Little

Liv Little is a writer, culture consultant, creative director, and founder of the game-changing media publication gal-dem, which has dedicated itself to telling the stories of people of colour from marginalised genders. Little’s highly anticipated debut novel Rosewater is arriving in 2023, set to be ‘a deliciously gritty and strikingly bold debut… about discovering love where it has always been.’ 

Given how well-loved Little is, the street-side launch for Rosewater’s cover reveal had to be special. Working with Total Media, Hachette and Little, Brown Book Group’s Dialogue Books, we created a campaign that combined a bespoke creative billboard with ambassadors handing out fragrant rosewater to passers-by – a perfect way to unveil Rosewater’s visual essence straight from Little’s native South London. The campaign generated huge coverage across social media and in industry press, being shared by author, publishers and Little’s huge creative professional network alike.