Diabolical

Dua Lipa: Radical Optimism

DIABOLICAL and Warner Music Group teamed up to create something extra special for British-Albanian superstar Dua Lipa’s latest release, ‘Radical Optimism’. Keeping in theme with the record’s psychedelic influences, the CD release of the record featured a lenticular effect – one that extended into the campaign itself. 

The mind-bending lenticular billboard, which oscillated between dreamy shots as viewers passed by at street level, mirrored the singer’s disco-tinged sound. The campaign created a splash on social media, with fans eager to know where the billboards could be found in person. The result? A campaign that cut through the noise and created a lasting impression, long after fans had passed by.