Diabolical

Sports Team: Gulp!

Stoking the fires of the indie revival, Sports Team are the archetype for not taking themselves too seriously. Poking fun at fame and causing havoc with pop-up gigs and huge fan meet-ups, they’re fully established and ready for a sophomore release – with Gulp! set to land on 22nd July 2022.

To announce the record in Sports Team-style, we worked alongside Island Records. Crafting a huge, 3D dynamite model, with an illuminated fuse that grabbed attention on the street, it teased then revealed the brand-new album details on our Shepherd’s Bush mega-site. Providing fantastic content for the band’s social media, the creative billboard also set the scene for a week-long mystery that kept fans hooked.