Diabolical

Olivia Rodrigo: You Seem Pretty Sad for a Girl So in Love

Ahead of the release of Olivia Rodrigo’s highly anticipated new album, You Seem Pretty Sad for a Girl So in Love, DIABOLICAL teamed up with Polydor Records to create a head-turning spill-board across our Shepherd’s Bush site.

Spanning a 96-sheet billboard, the creative build brought Olivia’s album artwork into the real world, with the singer appearing to swing upside down and her feet bursting through the site above – mirroring the album’s carefree artwork. Alongside the build, an adjacent digital screen lit up with the album title and release date, ensuring all eyes were on June 12th.