Diabolical

Sigrid: It Gets Dark

Norwegian singer-songwriter Sigrid is a breath of fresh air, melding cheerful pop with beautiful vocals and danceable melodies. After rocketing to fame with her 2017 debut EP Don’t Kill My Vibe and 2019 full-length Sucker Punch, she shows no signs of slowing down. Ahead of the release of her sophomore album, How to Let Go, we teamed up with Island Records to bring the cosmic energy of its first single, It Gets Dark, to the street-side in Shoreditch.

Mirroring the atmospheric, sky-like gradient that fronts the album artwork, we crafted a creative billboard embedded with a smattering of lights to shine like stars, illuminating a 3D cut-out of Sigrid herself for all on the street to see. With vibrant colours and aesthetic imagery aplenty, the campaign went down a storm on her social media accounts – racking up tens of thousands of likes across platforms.