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Build Hollywood

Build Hollywood

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Build Hollywood


SoundOn: M Huncher x Potter Payper: 36 Hours

UK rap lynchpins M Huncho and Potter Payper combine on a collaborative mixtape, titled 36 Hours. Coming in at 10 tracks, the project sees rap and trap-wave collide, sharing collective experiences despite their sonically different worlds. 36 Hours comes from the story of the project’s creation, where the mixtape was put together during a short visit to Tenerife where the duo wrote and recorded it all in – you guessed it – 36 hours.

SoundOn – TikTok’s all-in-one platform for music creators – worked with DIABOLICAL on a creative billboard that brought the album artwork to life. Elements of the creative, including the purple-haze typography, spill out from the frame and into the streets of London, giving passersby a glimpse into the recording process.

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