Jack Arts

Lady Garden Foundation: #LoveYourLadyGarden

Vulvas come in all different shapes and sizes, yet 80% of women in the UK couldn’t accurately label a diagram of one. How, then, could anyone spot the signs of vulval cancer? The Lady Garden Foundation are on a mission to change this. As well as funding life-saving research and treatments, the foundation strives to normalise conversations around gynaecological health and break taboos that can often lead to delayed diagnosis.

To launch the foundation’s new #LoveYourLadyGarden campaign, JACK ARTS rose to the occasion, joining forces with Havas Lynx to ensure London was in full bloom. Posters and billboards across the West End were adorned with cheeky, head-turning roses to coincide with the RHS Chelsea Flower Show, encouraging women to recognise the symptoms and vulval cancer – and let their own gardens bloom. Using a stand-out pink and pastel colour palette, the campaign caused a stir across social media, promoting Lady Garden’s free downloadable care guide.