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Art’otel Hoxton: The Brush

Urban lifestyle resort Art’otel opened the doors to its second London property this April. Art’otel Hoxton puts the art scene of East London front and centre and celebrates the creativity of its guests. Located within the art-filled walls is The Brush Grand Café, a hub where you can spend any hour of the day in. Whether it be for a bite, a drink or to enjoy some live music, The Brush welcomes you. 

To celebrate their opening, we collaborated with Art’otel on a multi-format campaign. Taking inspiration from the name, we paved the surrounding streets with chalk stencils, and painted a mural across a takeover site of ours, just around the corner from the Hoxton hotspot. A coffee cart popped up at two locations, including at the doors to the Art’otel, and handed out free coffees and pastries to passersby. By night, we lit up iconic East London buildings, rounding off a campaign that was bound to be remembered.