Diabolical

Audible: ‘Laugh Through It’

Listen up, Audible have done it again. Over the past 12 months we’ve been busy with the audiobook and podcasting icons, delivering creative campaigns that spotlight the platforms – from comedy through to true crime. From a poo-plastered creative billboard in Brighton, to a looted vault hidden behind a billboard of ours in London, part three certainly comes at a cost.

Working with Kinetic, we plastered a ‘poorly-parked’ car with parking infringements – from hood to tyre. Each ticket wallet, including the one stuck to our billboard behind, read “LAUGH THROUGH IT” – promoting light-hearted moments of escapism, thanks to Audible. Our in-house creative studio had a lot of fun pulling this one off, although we probably can’t say the same for the owner…