Jack Arts

Natural History Museum: Our Broken Planet

There is no denying that it’s an important time to live on planet Earth, and nobody is more aware of that than London’s Natural History Museum. Their exhibition, Our Broken Planet, was a powerful exploration of the climate emergency offering potential solutions for the complicated predicament that we currently find ourselves in. 

We collaborated with AKA and the museum to celebrate the exhibition without deviating from its messaging. With eco-conscious creative billboards featuring lettering made from recycling and disused posters, we crafted a sustainably minded campaign that didn’t distract from the purpose.