Diabolical

Nothing: Phone (1)

Tech market leaders have a pretty big stronghold on the smartphone industry, but one disruptive company is shaking it all up: Nothing. Changing the game, the visionary start-up launched the Nothing Phone (1), a powerful smartphone that appeals to tech enthusiasts and regular users alike.  

We worked with Nothing on a tease-and-reveal street poster campaign across London, including spots in Shoreditch, London Bridge and Waterloo. With billboards spotlighting the phone’s design and a huge, colourful bird against a dark background, it was sure to get people excited for the future Nothing holds.