Bob Mortimer: And Away…
And Away… sees Bob Mortimer recounting his life, from a Middlesbrough childhood, to a misadventure-filled youth, a time as a successful solicitor, and of course, his well-loved work as a writer and comedian. Equal parts moving and humouring, we worked with Simon & Schuster to give the memoir’s paperback publication a launch campaign that matched Bob’s spirit.
In our experiential stunt, we enabled And Away… to travel to the busiest parts of London – taking in King’s Cross, Euston, Piccadilly Circus, Regent Street and Oxford Circus. Embodying the floaty implications of the memoir’s title, we grabbed the attention of passers-by with a giant, spherical balloon bearing Bob Mortimer’s familiar face and name. Our accompanying brand ambassadors handed out Bob badges and samples of his words, putting smiles on faces right through the streets.