Jack Arts

Flixbus: Money Down the Train

FlixBus worked with JACK ARTS and Total Media to bring their “Money Down the Train” campaign to life across London, Birmingham, and Manchester.

The campaign featured larger-than-life billboard installations and creative billboards designed to capture commuters’ attention and challenge the high costs associated with everyday travel. Using a clever play on words, the creative featured an oversized drain socket with a train plug hanging from the side of the billboard, visually representing the idea that commuters’ money is literally “going down the drain” through expensive travel choices.