Diabolical

Maisie Peters: The Good Witch

Sometimes a traditional billboard or poster campaign just isn’t quite the right fit for a less-than-traditional project. The follow-up to 2021’s You Signed Up For This, singer-songwriter Maisie Peters’ The Good Witch has been called “a detailed picture of womanhood” by the Evening Standard. 

We teamed up with artist Daisy King on an interactive billboard to celebrate the record’s release in Brighton: the ‘Hex Your Ex’ crystal. Outside Maisie’s listening party was a billboard reading ‘touch to give your ex nightmares’ with a giant crystal perched on a base in front, which passers-by and fans could touch and play with. The piece was enjoyed and shared by tons of fans and Maisie herself across Instagram and TikTok.