Diabolical

Peggy Gou: (It Goes Like) Nanana

South Korean DJ and producer Peggy Gou has been dubbed “one to watch” and a “force of nature” by the music press. One of the most revered artists in her field, her track ‘(It Goes Like) Nanana’ took off over the summer of 2023, thanks mainly to TikTok. After going viral on the platform, the track climbed the charts, later earning the prestigious title of ‘song of the summer’.  

We teamed up with Peggy Gou’s team to promote the track in Peckham and Hackney, including full-size billboards with shots of Peggy wearing a red dress teamed with show-stopping orange hair. Now certified Platinum, the track shows no sign of losing traction.