Jack

Lord of the Rings – Magic: The Gathering

Almost 70 years since the book series was published and two decades since the first film was released, Lord of the Rings has an inimitable place in our shared cultural imagination. Taking the immersion one step further, Hasbro teamed up with Lord of the Rings to create the fantasy card game Magic: the Gathering. 

To spotlight the game, we teamed up with Talon to create a show-stopping creative billboard in Birmingham. Inviting passers-by to join the fellowship, the 3D billboard featured an unmissable Gollum and a giant model of the one ring, that lit up its famous Elvish in fiery yellow by night.