Jack

Not On The High Street

Cheer isn’t the only thing Not On The High Street is spreading this Christmas. The home of small creative businesses is on a mission to encourage shoppers to ‘give a gift worth giving’ this Christmas after research found that over three million gifts had been thrown out since the previous festive season. With the likes of socks, mugs, and beauty gift sets filling the landfills year-on-year, we worked with Not On The High Street, Talon, alongside creative studios Hearts & Science, Grand Visual, and Uncommon Studio to bring to life this landfill problem with a creative billboard that marked the beginning of their ‘Don’t Gift Guide.’ Crammed with and constructed out of cardboard boxes, the ‘Don’t Gift Big Biz’ billboard encourages Vinegar Yard passersby to think twice about where they spend their pennies this Christmas season, and to consider choosing local over large retailers.