Jack

GIRLvsCANCER

To coincide with Breast Cancer Awareness Month, GIRLvsCANCER delivered a provocative campaign that addresses the effect cancer can have on intimacy, pleasure and sex. In a bid to tackle the stigma, the inclusive community-led charity raised awareness throughout London, putting the sexual health of those living with, or beyond, cancer front and centre. Featuring sensuously close–up nude photography of women who have experienced cancers, with a powerful tagline reading “Cancer Won’t Be the Last Thing That F**** Me”, we helped bring this well needed topic to the streets of London across our sites in Finsbury Park, Stoke Newington, Hackney and Tower Hill.