Jack

Flannels: Beauty Starring You

As a luxury brand destination, Flannels are no strangers to leading the pack – so the launch of Flannels Beauty was bound to come with some game-changing ideas. Enter first-of-their-kind beauty changing rooms and hot desks for local treatment specialists – just a selection of the treats the brand-new beauty shopping experience has in store.

Alongside such a considered concept came an equally well-thought-out campaign – Beauty Starring You. Centring the customer is essential with something as personal as beauty, so they’ve brought together all the different alter-egos – including the skincare fanatic, the ultra-glam girl, and the trendsetter – to showcase the versatility and broad appeal of everything Flannels Beauty have on offer.

To translate the campaign onto the streets of London and Sheffield, we worked with Rapport. Taking over sites around each city with perfectly captured beauty looks, we also installed mirrored posters to reflect the stars of the show – people on the street – highlighting the new Flannels Beauty social channels, hashtags, and an interactive photo competition to win a £500 gift voucher.