Feel Good Club: 2023
As gloomy skies and dark nights drew in this January, we rallied against ‘Blue Monday’ (thought of as the most depressing day of the year) with queens of confidence Feel Good Club.
Championing their initiative for the third year in a row, we extended our partnership beyond Feel Good Club’s home city of Manchester by also flooding the streets of Sheffield, Liverpool and Birmingham with bold words of love and encouragement – ‘I want you to know you are one hundred thousand percent going to get through this’ and ‘I want you to know you’re allowed to need someone to talk to’.
To spread these motivational messages even further afield, viewers were encouraged to ‘pass it on’ by scanning a QR code to send a free postcard to a friend or loved one via the Feel Good Club website. The posters received over twenty thousand likes via the posts they featured in across Feel Good Club’s social media channels.