Diabolical

Arcade Fire: Everything Now

The Canadian art-rockers are back with a brand new album, Everything Now, featuring a more disco/electronica sound. The first phase of the outdoor campaign was to create intrigue leading up to the album launch – we plastered a load of posters around the UK that simply featured the word ‘NOW’, we then revealed what it was all about in the second phase of the poster campaign. This was also supported by a shimmery neon special build in Shoreditch that replicated the album artwork.