Jack

DREAMIES

To demonstrate just how much your cat would love a bag (or two) of DREAMIES delicious treats, Kinetic Worldwide and JACK partnered to create a truly Instagram-worthy campaign. The 3D-printed cats could be seen scaling the billboard in a playful chase for the DREAMIES bag, perfectly capturing the essence of the message: “Cats go mad for the irresistible taste of DREAMIES.” This fun spectacle took place at our Quaker Street and New North Road locations in London, where curious passersby couldn’t resist stopping to take pictures and engage with this eye-catching stunt.

Beyond the campaign harnessing a lot of media attention when live, the build went on to win silver in the Installation and Experience Award category in Bauer’s Outdoor Media Awards 2026.