Jack

ITVX: Malpractice

Following a damaged doctor caught up in a conspiracy, Malpractice is another edge-of-the-seat thriller from ITV. Dr Lucinda Edwards goes under investigation following the death of an overdose patient, and it’s the mounting pressure from the deceased’s family that begins to crack her battle-hardened façade. 

To celebrate the smash hit show in Bristol and London, we worked with Kinetic on two huge creative billboards to crack audiences in each city. Attaching 3D mounts in the style of shattering glass to each site, the campaign made the most of our mega-sized formats to create massive impact on the street-side.