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Earlier this month Waitrose announced plans to reduce the price of more than 200 “weekly shop” products. We worked with Grand Visual on a ‘falling’ billboard that demonstrated the supermarket’s ‘falling prices’. The creative, however, was lost on Wandsworth council’s health and safety department who, after a ring-in from a local, fenced off the pavement below believing it to be a hazard. News quickly spread, and the wonky install was featured on The Guardian, Independent and The Drum. Any press is good press, right? 

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