Jack

Waitrose

Earlier this month Waitrose announced plans to reduce the price of more than 200 “weekly shop” products. We worked with Grand Visual on a ‘falling’ billboard that demonstrated the supermarket’s ‘falling prices’. After a ring-in from a concerned local, the creative billboard drew the attention of the health and safety department at Wandsworth Council who fenced off the pavement below believing it to be a hazard. News quickly spread, and the wonky install was featured on The Guardian, Independent and The Drum. Any press is good press, right?