The exhibition explores Frida’s transformation from revolutionary artist to global phenomenon, introducing the many sides of Frida through the display of 30 of her most notable works, her treasured belongings and over 200 artworks inspired by her story.  Collaborating with the Tate, JACK ARTS delivered a multi-phase campaign comprising of teaser and launch poster runs across London, bold murals of Frida at Blackfriars Station and in the Tate Modern, and an eye-catching creative takeover of our Quaker Street sites.  Using artwork designed by Ace of Hearts which brings together four portraits by Frida and artists inspired by her; each element of the campaign reveals more of the remarkable story of the Mexican artist. 

Frida’s legacy and the sincere ways she expressed her state of mind through her self-portraits became the foundation for the long-term wall mural at Blackfriars station.. Created with the support of Better Bankside and National Rail, the large-scale mural, painted by muralists from JACK ARTS network,  added a landmark source of inspiration, encouragement and wonder to commuters’ journeys. Inside Tate Modern, we continued that story with a concourse mural, inspired by Rubert García’s “Homenaje A Frida Kahlo” creating a memorable moment for visitors at the start of their exploration of the exhibition. 

JACK ARTS also built an intricately layered creative billboard at our Quaker Street site. Using 3D elements and lenticular eyes to take the different sides to Frida beyond the gallery walls, this special– build allowed all passers-by to connect with Frida’s distinct gaze at the same time. 

To honour the exhibition’s theme of ‘making’ and the many aspects that make Frida the icon she is today, JACK ARTS worked closely with our in-house artists, digital team, Creative Studios, and the Tate to capture each stage of production of our creative builds to support the exhibition’s digital campaign. From designs, mock-ups and material testing to painting, building and pasting, many hands helped bring the campaign to life. Take a closer look at how this iconic part of the Tate’s OOH campaign rolled out.