Jack

Stella Artois: When it Rains, We Pour

With the summer of sport well and truly underway, Wimbledon is the latest to grace the courts. Despite serving up some of the hottest matches (Challengers, anyone?) there’s an ever-looming occurrence that still threatens to spoil the fun. You guessed it; the British weather. Stella Artois, the Official Beer of Wimbledon since 2024, is ensuring that it’ll take more than a rainy day to dampen the mood, with their latest ‘When it Rains, We Pour’ campaign. If the rain does make an appearance, Stella Artois have got you covered, allowing sports fans nationwide to claim back their pint.

As part of the campaign, JACK worked with St Marks Studios to unveil an interactive stunt which pays tribute to the moment the court covers come up. Built across two of our 48 sheets, a Wimbledon brand ambassador pulls a custom-fitted cover across the astroturf billboard, revealing a Stella-shaped QR code and the message “When It Rains, We Pour”.

The campaign has been causing a racket online; featuring on Creative Moment, LBBOnline and across Famous Campaigns’ LinkedIn.