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Herbal Essences interactive billboards

Herbal Essences is on a mission to power the planet. With 17.2% of butterfly species endangered in the UK, we teamed up with the brand to create a series of blooming interactive billboards targeted at people on the street at Old Street, Clapton and Kentish Town. The billboards featured an impressive 3,000 detachable leaves, all of which contained seeds. When planted, these seeds had the potential to grow 36,000 wildflowers, encouraging a more sustainable habitat for butterflies across London. To further support the campaign, we also launched a nationwide poster campaign that featured 4 sheets, 16 sheets, takeovers and standard 48 and 96 sheets.