Mulberry: My Local
Mulberry’s AW19 collection was a dual celebration of individual style and the most beloved of British institutions: the pub. The campaign celebrated the diversity of modern Britain and aimed to convey the sense of community, democracy and fun found at British pubs. To launch the AW19 collection, the luxury British brand threw three free parties at some of the capital’s most famous watering holes, to kick off their “My Local” series. They introduced some of their favourite artists, by hosting evenings of live music with free drinks and food to match, they even reinvented the traditional pub quiz. To help spread the word about these exciting events, we teamed up with Mulberry on a colourful poster campaign which took over a number of our sites across London. To amplify the campaign even further we created a delightfully bold mural that took pride of place right in the heart of Shoreditch. Mulberry went on to share a video showcasing the poster campaign and mural on Instagram which received a combined total of more than 12K views. This summer, the humble pub experience definitely stepped it up a notch.