O2: Priority Go
O2’s Priority ‘Go’ campaign has been bringing customers weekly inspiration to open up a world of new adventures both in the real-world and digitally – by encouraging them to try something new as life slowly returns to normality. O2 customers have so far been offered a streamed virtual talk with a wildlife photographer and filmmaker, a dining experience with an overnight stay at a luxury hotel, the opportunity to learn how to grow their own living wall in their homes, free tickets to a family-friendly virtual rave and the chance to win a getaway to a restorative retreat.
To add to this list of adventures we teamed up with O2 to create a show-stopping plantable living billboard to celebrate the network’s ‘Go Green’ initiative as a part of its Priority ‘Go’ campaign. Located in Shoreditch on the corner of Commercial Street and Quaker Street, the billboard was made from hundreds of pistachio stems which revealed an environmentally friendly ‘Go Green’ message over the course of its two-week placement. What’s more, passers-by were greeted by recyclable A6 sheets made entirely from wild-flower seed paper which could be torn off and used to grow plants at home.