Jack Arts

Jamie Oliver: Billy and the Giant Adventure

With his fingers in many pies (pardon the pun), from restaurants and cookbooks to trying to change how kids eat, Jamie Oliver keeps himself busy. As if that’s not enough, he’s now released his first children’s book, titled Billy and the Giant Adventure. Published with Penguin, the story follows Billy on his adventures with ‘one pinch of adventure, a dash of friendship, a sprinkle of mystery and a huge spoonful of magic.’

To celebrate the release, we teamed up with Penguin on a creative billboard in Manchester made from leaves holding basil and marjoram seeds, and a QR code revealing more information about the story. It encouraged passers-by to take a leaf off the billboard and ‘start [their] own adventure’ by growing the seeds at home. The author even paid the site a visit himself.