Jack

Minor Figures: Barista Oat

The plant milk industry has made huge strides in recent years. From soy to pea and coconut to nut, there are more ways than ever to ditch dairy for good. One major development that seems to be here to stay is oat milk. There are many brands to choose from now, but Minor Figures are a firm favourite – with their endlessly fun and tongue-in-cheek branding, matched by its equally great taste. 

We worked with Minor Figures to take over the streets of East London and hit their target market, with their trademark illustrations at centre stage. The (somewhat meta) figure in the creative has latte art inside their head – exactly what we had on the brain every time we spotted the campaign in the city.