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Spotify Fan Life

Spotify’s Fan Life returned for its third instalment this summer, celebrating the raw joy, sacred rituals and unique traditions that make modern music fandom what it is. This time, the campaign paid homage to ROSALÍA, A$AP Rocky, Mary J. Blige, Zara Larsson, Geese and Sailorr.

With Spotify noticing fans were removing artwork from the previous Fan Life campaigns to decorate their bedroom walls, the brand decided to lean into the interaction this time around. Flipping the script with tearaway A4 posters, the latest campaign gave fans artwork designed to be ripped straight from the street and taken home, rolling out the concept across London, Edinburgh, Manchester, Glasgow and Sheffield.

And it didn’t stop there. The campaign went one step further, placing posters in the real-world orbit of the artists themselves, from Geese’s Glasgow show to Zara Larsson’s All Points East performance – putting the people who make music culture what it is, firmly at the centre: the fans.