Venus: Pubic Hair & Skin collection
All about helping women to feel comfortable in their own skin, Gillette Venus are at the forefront of the personal care world. After discovering that 87% of women experience negative effects when shaving their pubic area, the Pubic Hair & Skin collection was born, designed with bespoke blade technology and skincare solutions to help prep, protect and maintain as part of an easily tailored regimen.
To bring the new Venus collection to the streets, we teamed up with PG ONE. Constructing creative billboards with trios of showstopping flower arrangements (featuring real flowers), the campaign was designed to normalise conversations around all things pubic by tying it back to nature. The “pubic wall of celebration” also included a 3D model of the Pubic Hair & Skin collection itself. With a duo of sites in the heart of Hackney, they provided the perfect backdrop to Venus’ influencer campaign.