Jack Arts

Tom Kerridge: Outdoor Cooking

For a larger-than-life chef like Tom Kerridge, there’s only one way to unveil a brand-new cookbook – and that’s with all the bells and whistles. We teamed up with Bloomsbury Publishing for a London launch of Outdoor Cooking, the Michelin-starred chef’s modern barbecue bible.

With a campaign spot right in the middle of Shoreditch, we crafted a creative billboard with a 3D element featuring the chef himself, a light-up barbecue made from neon, and free tearaway recipe cards, which all went down a storm on social media. A prime example of making maximum impact with a single site, it shows how far you can go when you put a creative spin on a campaign.