Jack

Birds Eye

Birds Eye has created its crunchiest fish finger yet – so we set out to make the crunch impossible to ignore. To bring the campaign to life, JACK worked with St Mark’s Studios on a larger-than-life installation that transformed a familiar favourite into an unmissable street-level spectacle. Spanning two 48-sheet billboards in Manchester, a supersized fish finger appeared to crack apart at the very moment of impact, exemplifying the product’s claim.

With the golden coating split cleanly down the middle, the crack extended beyond the billboards and onto the pavement below, casting the illusion that the street itself had fractured in two, whilst catching unsuspecting passersby off guard as they stepped – or hopped – over the divide.