Jack Arts

The City and Its Uncertain Walls

Step into the city… 

The City and Its Uncertain Walls is a love story, a quest, and a heartfelt tribute to books and the libraries that preserve them. This moving novel offers a parable for our times of uncertainty, exploring themes of change, connection, and the power of storytelling. 

To celebrate its release, Jack Arts and Havas Entertainment brought the book’s world to life by mirroring its lenticular book cover design into dynamic billboards. The creative campaign allowed us to showcase both covers of the book and its two distinct worlds, presented as an interactive lenticular experience on Leonard Street in London and Oxford Road in Manchester. As people moved past, the design shifted before their eyes, offering a visual journey that captured the book’s essence.  

Additionally, we enhanced the celebration with a captivating window installation and mural at Foyles Bookshop in London, further immersing readers in the magic of The City and Its Uncertain Walls.