Jack
Scottish Football Association: Be Party It
Ahead of Scotland’s first World Cup appearance in 28 years, the Scottish Football Association wanted to ensure the nation was feeling part of it. To celebrate the milestone, JACK Scotland partnered with Bright Signals on a multi-city campaign spanning Perth, Edinburgh, Dundee and Glasgow. Branded tote bags filled with ‘party boxes’ were suspended over a 2, 4 and 6-sheet poster sites, obscuring part of the message beneath. As fans claimed the bags, the words ‘Be Party It’ were gradually revealed, just in time for Scotland’s opening match against Haiti.
