Jack Arts

Transport for Greater Manchester: Bee Network

‘Say yellow’ to the Bee Network, Transport for Greater Manchester’s plan for a fully integrated low-fare, high-volume transport network to keep Manchester moving. A vital part of this new scheme is the Bee Network app, which helps people travel around the city and beyond with ease, and therefore more likely to leave their cars at home.

We worked with Talon on a series of location-specific billboards in the middle of the city’s buzzing transport hubs – from Oxford Road and Piccadilly to Deansgate and Salford Central – to bring the app to life. Shouting out drivers who might be ‘stuck in a jam’ to ‘try the tram’, giant signs spilled from the frame to promote the app, sign-posting the nearest tram stop and highlighting the low-cost options for commuters, in all-too-familiar bright yellow.